Comcast and Noggin Make Christmas 'Magic'

July 2005
Multichannel News;7/25/2005, Vol. 26 Issue 30, p56
Reports on the outcome of the multiplatform campaign of Comcast Corp. and Noggin in December 2004 for the exclusive premiere of the film "Franklin's Magic Christmas Movie" on the video-on-demand (VOD) service. Reason behind the decision of executives at Noggin to choose the film for the winter programming theme of the network; Highlights of the film's premiere in the U.S.; Increase in Comcast VOD usage in December 2004; Growth in Comcast high-speed Internet and digital-cable sales in December 2004 compared to that of December 2003.


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