WWE, Blue Ridge Pin SVOD Sales

July 2005
Multichannel News;7/25/2005, Vol. 26 Issue 30, p54
Reports on the media campaign of World Wrestling Entertainment and Blue Ridge Cable for the television program "WrestleMania 21" as of July 2005. Outcome of the partnership between the companies; Award won by the media campaign in the subscription category of the 2005 On Demand Case Study Competition of the Cable & Telecommunications Association for Marketing; Officer in charge of the media campaign.


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