TITLE

'About' Previews on Showtime

PUB. DATE
July 2005
SOURCE
Multichannel News;7/25/2005, Vol. 26 Issue 30, p54
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the previews developed by Showtime Networks Inc. to familiarize subscribers in the U.S. with characters and plots of television series as of July 2005. Reason behind the decision of executives in Showtime to develop the previews; Significance of the previews; Rank of Showtime in the subscription category of the 2005 On Demand Case Study Competition of the Cable & Telecommunications Association for Marketing.
ACCESSION #
17726462

 

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