TITLE

Comcast Chomps Churn

PUB. DATE
July 2005
SOURCE
Multichannel News;7/25/2005, Vol. 26 Issue 30, p54
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the campaign of Comcast Corp. to maximize awareness and regular usage of its video-on-demand content as of July 2005. Marketing strategy used by Comcast; Increase in usage of on-demand content from June to December 2004; Rate of increase in on-demand revenue per digital-cable subscriber in the seven-month campaign average; Rank of the company on the overall awareness category in the 2005 On Demand Case Study Competition of Cable & Telecommunications Association for Marketing.
ACCESSION #
17726461

 

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