TITLE

Cox Builds Buzz in New England

PUB. DATE
July 2005
SOURCE
Multichannel News;7/25/2005, Vol. 26 Issue 30, p51
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the launch of the on-demand video service of Cox Communications Inc. in New England in July 2005. Components of the on-demand service; Information on the marketing strategies used to promote the on-demand service; Impact of the on-demand service on pay-per-view customers.
ACCESSION #
17726445

 

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