Cox Builds Buzz in New England

July 2005
Multichannel News;7/25/2005, Vol. 26 Issue 30, p51
Reports on the launch of the on-demand video service of Cox Communications Inc. in New England in July 2005. Components of the on-demand service; Information on the marketing strategies used to promote the on-demand service; Impact of the on-demand service on pay-per-view customers.


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