NFL Replays Drive Distribution

July 2005
Multichannel News;7/25/2005, Vol. 26 Issue 30, p51
Presents information on the on-demand video package of the National Football League titled NFL Replay released in 2005. Components of the video package; Impact of the launch of the video package on digital-cable acquisitions of the 2004-2005 season of the NFL; Information on the marketing strategies used to promote the video package.


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