Seeking a Payoff from 'Free On-Demand'

Winslow, George
July 2005
Multichannel News;7/25/2005, Vol. 26 Issue 30, p44
Looks at the increase of the popularity of free video on demand (VOD) in the advertising industry in the U.S. Growth of VOD technology in the country in 2005; Analysis of the effectiveness of free-VOD advertising; Political and technological challenges in implementing free-VOD advertising.


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