Seeking a Payoff from 'Free On-Demand'
- And now a Word…. // Multichannel News;5/19/2003, Vol. 24 Issue 20, p18A
The article reports on the advertisements aired on cable television. It focused on how the local and regional spots played out against the conventional wisdom. There were plenty of advertisements for car dealerships â€” the No. 1 local category. Retailers were also in force....
- Creating the 'National Art House'. Dore, Kathleen // Multichannel News;6/16/2003, Vol. 24 Issue 24, p55
Revolution is nothing new to cable veterans who have seen their fair share of seismic developments, from the first all-out wiring of communities, to the advent of premium services to the introduction of pay-per-view. With video-on-demand (VOD) still in its infancy, questions remain as to whether...
- VOD Ads Move Forward. Whitney, Daisy // Television Week;1/31/2005, Vol. 24 Issue 5, p16
Reports on the trends in advertising on video-on-demand (VOD) content. Lack of accurate demographic information on VOD usage; Plans of VOD programmers to work with advertisers to create new advertising units; Creation of tailored advertisements for VOD content.
- Ads On-Demand. Kerschbaumer, Ken // Broadcasting & Cable;7/25/2005, Vol. 135 Issue 30, p28
Deals with the plans of cable television operators in the U.S. to monetize free video-on-demand (VOD) through advertising. Forms of VOD advertising being used by cable operators; Decision of Nielsen to add VOD to its viewership statistics; Impact of VOD on the television advertising business. ...
- Targeting With VOD. Whitney, Daisy // Television Week;6/9/2003, Vol. 22 Issue 23, p10
Presents updates on the convergence of video on demand (VOD) technology and one-to-one advertising in the cable television industry the U.S. as of June 9, 2003. Plan of VOD technology providers to test targeted advertisement insertion into a VOD stream; Information on advertisement targeting;...
- Business-on-demand. Robinson, Thomas G. // CED;Mar2004, Vol. 30 Issue 3, p54
Discusses issues concerning marketing strategies of cable television operators in the U.S. Considerations in Internet advertising; Possible role of video-on-demand technology in attracting customers.
- Operators, Advertisers And Programmers See Potential In Dynamic Ads. Farrell, Mike // Broadcasting & Cable;3/5/2012, Vol. 142 Issue 10, p24
The article focuses on the optimism of television operators, advertisers and programmers on the usage of free video-on-demand (VOD).
- SeaSaw set to expand onto tablets and web-connected TVs this year. Davies, Jessica // New Media Age;3/24/2011, p04
The article discusses the decision of TV catch-up aggregator SeeSaw to expand its service to tablet and Web-connected television (TV). The decision reportedly came after media agencies said that SeeSaw needed to embrace Web-connected TV to achieve additional audience to motivate advertisers....
- Shreveport, La. Wang, Karissa S. // Electronic Media;01/08/2001, Vol. 20 Issue 2, p22
Reports on the state of the television advertising industry in Shreveport, Louisiana as of January 8, 2001. Growth in the local television broadcasting industry; Factors attributing to the growth in such industry sector; Market performance of various industry players.