A healthier cigarette?

April 2000
Advertising Age;4/24/2000, Vol. 71 Issue 18, p97
Trade Publication
The article describes the advertising campaign of R.J. Reynolds Tobacco Co. for Eclipse. The advertising campaign will highlight the scientific evidence which shows cigarettes may be less likely to cause cancer and other tobacco-related illnesses. The advertisements from Draft Worldwide broke in newspapers in the Dallas-Fort Worth test market.


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