Cable Marketers Get Down to Basics

Donohue, Steve
July 2005
Multichannel News;7/25/2005, Vol. 26 Issue 30, p10
Looks at several marketing strategies employed by multi system operators (MSO) in the U.S. to encourage cable customers into availing their service. Information on the use of video programming to market products and services; Importance of on-demand programming to the cable television industry; Information on the competition between MSO and cable operators.


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