Donohue, Steve; Farrell, Mike
July 2005
Multichannel News;7/25/2005, Vol. 26 Issue 30, p1
Looks at the television and cable promotions of DirecTV Inc. and EchoStar Communications Corp. which target Comcast Corp. subscribers in the U.S. Theme of the promotions of the cable operators; Reasons for targeting subscribers of Comcast; Components and cost of the television programming package offered by the companies.


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