Direct Equity puts $4 mil into Mascot Network

June 2000
Advertising Age;6/5/2000, Vol. 71 Issue 24, p35
Trade Publication
This article reports that Direct Equity Partners invested four million dollars in Cambridge, Massachusetts-based Mascot Network, which operates intranets for U.S. colleges. Mascot will use direct marketing techniques to improve communication with college students, college teachers, and administrators.


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