TITLE

Direct Equity puts $4 mil into Mascot Network

PUB. DATE
June 2000
SOURCE
Advertising Age;6/5/2000, Vol. 71 Issue 24, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Direct Equity Partners invested four million dollars in Cambridge, Massachusetts-based Mascot Network, which operates intranets for U.S. colleges. Mascot will use direct marketing techniques to improve communication with college students, college teachers, and administrators.
ACCESSION #
17725392

 

Related Articles

  • Direct marketing Net fund launches. Clark, Philip B. // B to B;04/10/2000, Vol. 85 Issue 3, p42 

    Reports on the launch of Direct Equity Partners LP, a fund that will invest solely in direct marketing and electronic commerce companies. Amount invested by Madison Dearborn Partners, Gruppo Levey and Co.; Patricia Campbell's appointment as president of Direct Equity Partners; Specialization...

  • inside line.  // Advertising Age;8/28/2000, Vol. 71 Issue 36, p16 

    The article reports on developments relevant to direct marketing in the United States as of August 28, 2000. Key issues discussed include Direct Equity Partners' investment in RedEnvelope to boost consumer awareness of the catalog and online gift seller and the electronic mail marketing...

  • Intranet system investment wasted.  // Knowledge Management;Dec2001/Jan2002, p4 

    Reports that over 50 percent of the companies that invest in an intranet system are disappointed with the result and say their budgets could have been better used, according to an Internet services agency.

  • Investing the Intranet Infrastructure. White, Martin // EContent;Jan2002, Vol. 25 Issue 1, p46 

    Enumerates the reasons for investing in an intranet infrastructure. Basis of productivity calculations; Importance of intranet on corporate communications; Access that must be provided by an intranet.

  • Investing In Library Science. Hanania, Ray // Inter@ctive Week;02/22/99, Vol. 6 Issue 8, p35 

    Features Ellen Callahan, senior vice president of information services at Putnam Investments. Information on the assets handled by the company; Factors that drive the company to use the intranet; Benefit given by the company's intranet to customers.

  • Bouncers hurt legit emailers. McKelvey, Charlei // Precision Marketing;1015/2004, Vol. 16 Issue 50, p15 

    This article highlights the problems of bouncing e-mail messages. Americans are no strangers to the problem. Two years ago, US DMA president Robert Wientzen warned that email threatened to become the first 'killer application to commit suicide'. And US lawmakers have been trying to stamp out...

  • Spending Priority Rising For Servers, Intranet Development.  // CRN;10/17/2005, Issue 1167, p6A 

    This article reports that small businesses in the U.S. placed slightly lower priority on hardware and software spending in July 2005 compared with a year earlier, while the priority rating of Internet categories held steady, according to the monthly CRN Business Spending Survey. In...

  • Safe harbour in sight? Sharp, Isobel // Accountancy;Sep99, Vol. 124 Issue 1273, p81 

    The article reports that delivery mechanisms for corporate reports will be different in the 21st century. Quills and pigeons paper and post will have had their day. Electronic delivery through the Internet and intranets will be the regular because it is faster, easier and more flexible. Evidence...

  • Chi. firm bankrolls niche venture fund. Clark, Philip B. // Crain's Chicago Business;04/17/2000, Vol. 23 Issue 16, p42 

    Focuses on Chicago, Illinois-based private equity investing firm Madison Dearborn Partners' involvement in the launch of the mutual fund, Direct Equity Partners LP in New York City. Mutual fund's emphasis on direct-marketing and electronic commerce companies; Madison Dearborn Partners'...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics