Restaurateurs learn to savor loyalty plans

Beeler, Amanda
June 2000
Advertising Age;6/5/2000, Vol. 71 Issue 24, p35
Trade Publication
This article reports on the increasing use of customer loyalty programs in U.S. restaurants. Click is a customized loyalty program for restaurants launched by Clever Ideas. The Click database tracks customer visits and updates data on members. Postcards and other mailings to restaurant patrons are party of the Click effort.


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