TITLE

Restaurateurs learn to savor loyalty plans

AUTHOR(S)
Beeler, Amanda
PUB. DATE
June 2000
SOURCE
Advertising Age;6/5/2000, Vol. 71 Issue 24, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the increasing use of customer loyalty programs in U.S. restaurants. Click is a customized loyalty program for restaurants launched by Clever Ideas. The Click database tracks customer visits and updates data on members. Postcards and other mailings to restaurant patrons are party of the Click effort.
ACCESSION #
17725372

 

Related Articles

  • Restaurants reward customer loyalty. Beeler, Amanda // Crain's Chicago Business;06/19/2000, Vol. 23 Issue 26, p38 

    Features Click, a customized loyalty programs for restaurants designed by Clever Ideas of Chicago, Illinois. Strategy among restaurants in the United States of offering loyalty programs to reward diners and encourage repeat business; Applications for Click planned for Mediterraneo, a Dallas,...

  • VARTOTOJŲ LOJALUMO LYGIŲ IDENTIFIKAVIMAS VERSLAS-VERSLUI RINKOJE SANTYKIŲ RINKODAROS KONTEKSTE. Žvirelienė, Renata; Kvedaras, Modestas // Management Theory & Studies for Rural Business & Infrastructure ;2011, Vol. 28 Issue 4, p172 

    Transformation processes occurring in business pose new requirements to companies when attracting customers and building their loyalty, thus encouraging to search for opportunities to apply new business concepts. Taking this into account, a scientific problem becomes evident, which is elaborated...

  • 49Customer data. Allen, Robin Lee // Nation's Restaurant News;1/23/2012, Vol. 46 Issue 2, p50 

    The article reports that recording of uncaptured data about customers' buying patterns through improved tracking technologies of customer loyalty programs are helping restaurants to drive its sales. It is stated that Red Robin launched its new loyalty program in January 2011 to communicate with...

  • Reward your best guests with simple, easy-to-use loyalty-building programs. Lipp, Jeffrey // Nation's Restaurant News;8/11/2008, Vol. 42 Issue 31, p22 

    The article presents the author's perspective on a loyalty building programs for restaurant industry. He contends that loyalty programs, which are about giving something to costumers that keeps them coming back, make strategic sense for the restaurant industry. He notes that restaurant operators...

  • Operators hope loyalty blending high tech, direct mail CLICKs. Waters, C. Dickinson // Nation's Restaurant News;09/04/2000, Vol. 34 Issue 36, p20 

    Focuses on CLICK/Valued Member, an initiative of Clever Ideas Inc. which combines the Internet, data mining and direct mail into a marketing program targeted at frequent diners. Use of data collected from a restaurant's credit card transactions to identify, track, reward and communicate with...

  • Red Lobster to Upgrade Loyalty Program. Viveiros, Beth Negus // Direct;Jul2004, Vol. 16 Issue 9, p10 

    Discusses the plan of restaurant chain Red Lobster to enhance its Overboard Club, an online loyalty club program, to allow members to record purchases online and earn rewards. Service provided by Blue Hornet to Red Lobster; Average customers of Red Lobster; Challenge faced by Red Lobsters in...

  • UNREDEEMED POINTS OFFER INSIGHT. LEVEY, RICHARD H. // Chief Marketer (Penton Media, Inc.);Feb/Mar2011, Vol. 3 Issue 1, p37 

    The author provides suggestions on how companies can examine the reason why some customers keep unredeemed loyalty program points.

  • SITUATIONAL AND ENDURING INVOLVEMENT: IMPACT ON RELATIONSHIP MARKETING TACTICS. Rehman, Shams Ur; Shareef, Aamer; Ishaque, Amir // Interdisciplinary Journal of Contemporary Research in Business;May2012, Vol. 4 Issue 1, p598 

    Involvement is the important element to attract and satisfy the customers. Involvement also play role in attraction of customers attention towards the relationship marketing tactics. Previous research told about the whole impact of the involvement on Relationship Marketing tactics. But this...

  • ROLE OF TRUST AND COMMITMENT IN CREATING PROFITABLE RELATIONSHIP WITH CUSTOMERS. Rehman, Shams Ur; Shareef, Aamer; Ishaque, Amir // Interdisciplinary Journal of Contemporary Research in Business;May2012, Vol. 4 Issue 1, p606 

    Relationship marketing is an important element to attract and satisfy the customers. The basic purpose of the study is to provide a relationship Track that will help marketers to create and maintain strong relationships in consumer markets of developing nations like Pakistan. Data were collected...

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics