Seeking the next TV revolution? Here's the clue: It's spelled TiVo

Rothenberg, Randall
June 2000
Advertising Age;6/5/2000, Vol. 71 Issue 24, p28
Trade Publication
This article explains that TiVo and ReplayTV personal video recorders are a revolution in television. These are hard-drive-based machines that can capture television programs in real time and enable the viewer to store it for playback at a more convenient time. Both devices come packaged with guidelines that automate the programming process.


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