TITLE

Vassarette to unveil new lingerie line

AUTHOR(S)
Cardona, Merceds M.
PUB. DATE
June 2000
SOURCE
Advertising Age;6/5/2000, Vol. 71 Issue 24, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Vassarette's U.S. advertising campaign for a line of bras and panties was created by Martin Agency. The campaign includes print ads, sales promotions, in-store displays, and the Internet. Vassarette spent five million dollars in measured media in 1999.
ACCESSION #
17725277

 

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