TITLE

FIGHTING A WAIT PROBLEM

AUTHOR(S)
MacArthur, Kate
PUB. DATE
June 2000
SOURCE
Advertising Age;6/5/2000, Vol. 71 Issue 24, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that U.S. restaurant chains such as Outback Steakhouse, Bennigan's and Bahama Breeze are devising marketing fixes to reduce or eliminate the waiting time of diners. Solutions include quasi-restaurant waiting areas, advertised takeout fare, beepers, and reservation systems. A challenge continues to be preventing impatient diners from leaving.
ACCESSION #
17725264

 

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