TITLE

Interim becomes Spherion to reflect shift in services

AUTHOR(S)
Petrecca, Laura
PUB. DATE
June 2000
SOURCE
Advertising Age;6/5/2000, Vol. 71 Issue 24, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Interim Services' turnaround and reorganization includes a change of name to Spherion, a new corporate image, Web site, and marketing message. Interim received help from marketing partners Crispin Porter and Bogusky, and Landor Associates. It is an example of a firm outgrowing the brand.
ACCESSION #
17725244

 

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