Interim becomes Spherion to reflect shift in services

Petrecca, Laura
June 2000
Advertising Age;6/5/2000, Vol. 71 Issue 24, p20
Trade Publication
This article reports that Interim Services' turnaround and reorganization includes a change of name to Spherion, a new corporate image, Web site, and marketing message. Interim received help from marketing partners Crispin Porter and Bogusky, and Landor Associates. It is an example of a firm outgrowing the brand.


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