TITLE

Doner nabs $100 mil May media account

AUTHOR(S)
Linnett, Richard
PUB. DATE
June 2000
SOURCE
Advertising Age;6/5/2000, Vol. 71 Issue 24, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that May Department Stores Co.'s consolidated advertising media buying and planning account was awarded to advertising agency Doner of Southfield, Michigan. Doner does creative work for all May chain stores except Lord and Taylor, and this appeared to give it an edge. Doner's success was attributed to executive director of media Fred Sattler.
ACCESSION #
17725189

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics