TITLE

Adages

AUTHOR(S)
Lippo, Dan
PUB. DATE
June 2000
SOURCE
Advertising Age;6/5/2000, Vol. 71 Issue 24, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on developments in the U.S. advertising and marketing industry. J. Walter Thompson USA blanketed its Detroit, Michigan conference room with artificial snow for a meeting with prospective client SkiDoo. "Maximum Golf" magazine staged a launch gala at Central Park, New York, in which the first golfer to sink a 100-foot putt scored a one million dollar prize.
ACCESSION #
17725164

 

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