TITLE

TVB study: DTC disclosures lend credibility to drug ads

AUTHOR(S)
Goetzl, David
PUB. DATE
June 2000
SOURCE
Advertising Age;6/5/2000, Vol. 71 Issue 24, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents the results of a market survey of U.S. adults by the Television Bureau of Advertising on direct-to-consumer (DTC) advertising for drugs. Majority of respondents find DTC drug ads trustworthy. Health-oriented ads led the way in consumer perception of trustworthiness. The mention of possible drug side effects lend credibility to the ads.
ACCESSION #
17725121

 

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