TITLE

Pfizer teams with CBS, 'Prevention'

AUTHOR(S)
Goetzl, David
PUB. DATE
June 2000
SOURCE
Advertising Age;6/5/2000, Vol. 71 Issue 24, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Pfizer launched a U.S. television and print advertising campaign for its prescription drugs with tie-in partners CBS and "Prevention" magazine. The magazine's July 2000 issue will come with a Pfizer advertising supplement entitled "Living Better Longer". An episode of CBS' television program "48 Hours" will have the same title.
ACCESSION #
17725116

 

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