In the bag

June 2000
Advertising Age;6/5/2000, Vol. 71 Issue 24, p4
Trade Publication
This article presents photographs of the cable television advertising campaign of Consumer Financial Network's YouDecide.com. The ads were made by DiMassimo Brand Advertising in New York. Copywriter is Philip Gable while art director is Matt Leavitt.


Related Articles

  • Time keeps ticking away. McAdams, Deborah D. // Broadcasting & Cable;04/24/2000, Vol. 130 Issue 18, p36 

    Reports that advertising buyers in the United States are turning to cable television in 2000. Percentage of upfront business to be written by major cable entertainment networks by the end of March 2000; How buyers are coming to cable first to lay the groundwork for broadcast deals; Expansion...

  • Changing Channels. Goldrich, Robert // SHOOT;2/29/2008, Vol. 49 Issue 4, p3 

    The author reflects on the virtues of a local cable access channel in Los Angeles, California that served as a haven for advertisements promoting essential products. He claims that the station's saving grace was it being the only outlet on which he was able to consistently view some of the era's...

  • BRIEFS.  // Cable World (10427228);7/07/2003, Vol. 15 Issue 27, p26 

    Presents updates on the cable television industry in the U.S. as of July 7, 2003. Increase in the collective upfront advertising sales for advertisement-supported cable networks; Promotion of Art Bell at Court TV; Overview of a brand and program marketing campaign of the Discovery Channel.

  • QUICK HITS.  // Multichannel News;9/11/2006, Vol. 27 Issue 36, p46 

    This article presents updates related to cable television advertising in the U.S. Producer Ted Koppel's "Koppel on Discovery: The Price of Security," broadcast on the night of September 10, 2006 got some of the biggest advertisers such as Ford, Geico, Microsoft, TV Ameritrade and Verizon...

  • Saudi ads nixed by cable nets. Chunovic, Louis // Electronic Media;4/29/2002, Vol. 21 Issue 17, p1 

    Reports the refusal of several national cable networks to accept an ad schedule from the Royal Embassy of Saudi Arabia in the U.S. Depiction of Saudi Arabia associating with the U.S. in the fight against terrorism; Details of the ad campaign; Factors influencing the decision of cable networks...

  • Reality TV: Heavy Equipment Goes Prime Time.  // ENR: Engineering News-Record;9/01/2003, Vol. 251 Issue 9, p35 

    Contractors who tune in to cable television regularly for an after-work escape may be in for a surprise. A large equipment manufacturer conglomerate based in Westport, Connecticut, has launched an aggressive advertising campaign to spotlight a lineup of low-cost loader backhoes to equipment...

  • Australia ends ban on cable TV spots. Burbury, Rochelle // Advertising Age International;Mar1997, pI22 

    Anticipates Australia's lifting a ban on cable television advertising on July 1, 1997. Cable operators' jockeying for position for first chance at advertising revenues; Results of studies prediction advertising revenue from cable television; Multichannel clients' interest in channels like CNN,...

  • Cable ads hit narrow target. Kohout, Cheryl // Inside Tucson Business;09/01/97, Vol. 7 Issue 23, p19 

    Reports on the growing advertising segment of cable television companies in Tucson, Arizona. Advantages offered by cable television over radio and television; Price range of a 30-second television commercial spot.

  • TvB eyes cable cannibas. Burgi, Michael // MediaWeek;01/20/97, Vol. 7 Issue 3, p6 

    Reports that the Television Bureau of Advertising has pointed out that only three of the ten highest-rated basic cable networks in prime time registered ratings increases in its 1996 fourth-quarter ratings analysis. Impact on top networks; Results of the Nielsen Media Research top cable network...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics