NBC's fall lineup to spotlight new Web technology

Mermigas, Diane
June 2000
Advertising Age;6/5/2000, Vol. 71 Issue 24, p3
Trade Publication
This article reports that National Broadcasting Co. is launching interactive television technology from DigitalConvergence.com that will create hyperlinks between print or television content and the Internet. Television viewers will be able to link their microcomputers with television programs and advertising during the Olympic and national election coverage.


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