TITLE

NBC's fall lineup to spotlight new Web technology

AUTHOR(S)
Mermigas, Diane
PUB. DATE
June 2000
SOURCE
Advertising Age;6/5/2000, Vol. 71 Issue 24, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that National Broadcasting Co. is launching interactive television technology from DigitalConvergence.com that will create hyperlinks between print or television content and the Internet. Television viewers will be able to link their microcomputers with television programs and advertising during the Olympic and national election coverage.
ACCESSION #
17725040

 

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