TITLE

Winston revamps, puts new ad spin on 'No bull' theme

AUTHOR(S)
Beardi, Cara
PUB. DATE
June 2000
SOURCE
Advertising Age;6/5/2000, Vol. 71 Issue 24, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that tobacco manufacturer R.J. Reynolds Tobacco Co. revamped its Winston brand of cigarettes and launched a print advertising campaign in the U.S. The campaign was made by Doe Anderson. The cigarettes have no additives and no reprocessed sheet tobacco made from scraps.
ACCESSION #
17724985

 

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