Winston revamps, puts new ad spin on 'No bull' theme

Beardi, Cara
June 2000
Advertising Age;6/5/2000, Vol. 71 Issue 24, p1
Trade Publication
This article reports that tobacco manufacturer R.J. Reynolds Tobacco Co. revamped its Winston brand of cigarettes and launched a print advertising campaign in the U.S. The campaign was made by Doe Anderson. The cigarettes have no additives and no reprocessed sheet tobacco made from scraps.


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