TITLE

Walkmans alien advantage

PUB. DATE
June 2000
SOURCE
Advertising Age;6/5/2000, Vol. 71 Issue 24, preceeding p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents photographs of Sony Electronics' television advertising campaign for its Walkman audio equipment. The campaign was made by Y&R Advertising in New York and features an alien named Plato as the centerpiece.
ACCESSION #
17724948

 

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