Powerhouses in cable wave cash before portals

Friedman, Wayne
April 1999
Advertising Age;4/12/1999, Vol. 70 Issue 16, ps10
Trade Publication
This article explores the challenge imposed by Internet on cable television in the U.S. Entertainment media companies that control cable networks have decided to make strategic investments on the Internet. Specifically, the deals are links with so-called portals--those sites billing themselves as gateways to the Internet, which offer an array of services such as search engines and free e-mail. Examples of the pairings include Walt Disney Co. with the portal Infoseek; NBC with portal Snap; the cable television venture @home with portal Excite, and the proposed merger between USA Networks and Lycos.


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