TITLE

Plenty suffer in Miller woes, not the least its ad agencies

AUTHOR(S)
Rothenberg, Randall
PUB. DATE
April 1999
SOURCE
Advertising Age;4/12/1999, Vol. 70 Issue 16, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article comments on the problems at Miller Brewing Co. With the ouster of three executives, Miller CEO John MacDonough, vice-president of marketing Jack Rooney and vice-president of sales Christopher Moore in Spring 1999, the big challenge for their successors and survivors is identifying the real source of the brewer's woes. Fallon McElligott was forced to undergo a shootout for its Miller Lite account. The "Miller Time" theme disinterred by Fallon from some museum and applied to Lite was abandoned by the client in little more than a year--and then stuck ignominiously on Miller High Life ads created by Wieden & Kennedy.
ACCESSION #
1770886

 

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