IBM steps up on privacy

April 1999
Advertising Age;4/12/1999, Vol. 70 Issue 16, p12
Trade Publication
This article praises IBM Corp. for taking the lead among Internet advertisers in prodding Web sites to adopt privacy polices and to clearly disclose them to Web users. The decision of IBM to spend its Web ad dollars in North America only with sites that present a clearly stated privacy policy immediately gets the attention of site operators and is a big step in the right direction. Given the unsettled state of privacy protections on the Web, consumers have good reason to be confused--and concerned--about what happens with their personal information when they visit Web sites. IBM came up with a non-technology solution to part of the problem: Give Web sites a financial incentive to do the right thing.


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