March 2000
Advertising Age;3/27/2000, Vol. 71 Issue 13, p42
Trade Publication
The article reports that U.S.-based Fast food chain El Pollo Loco Inc. is running a humorous Spanish-language television advertisement themed "ada loco con su tema" or "To each his own craziness. " The ad by Cruz/Kravetz:Ideas was created specifically for the Hispanic market. The campaign uses mambo-style music and quirky characters who react strongly to the taste and smell of El Pollo Loco meals.


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