TITLE

A shaken Ammirati slows strategic plan, regroups

AUTHOR(S)
Petrecca, Laura; Snyder, Beth; Gilbert, Jennifer; Krol, Carol; Halliday, Jean
PUB. DATE
April 1999
SOURCE
Advertising Age;4/12/1999, Vol. 70 Issue 16, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Rick Hadala has left his position as New York and North American chairman-chief executive officer at advertising agency Ammirati Puris Lintas in April 1999. Hadala left amidst complaints that he pushed the management consultant emphasis too far. Clients and staffers bristled under what they said was Hadala's aggressive and often arrogant manner. The agency is still committed to bridging the gap between strategic consultants and traditional advertising agencies. However, several Ammirati executives claim the pace of the shift will slow down immensely. One senior Ammirati executive said Hadala's North American post will not be filled for at least a year in order to give agency management some time to regroup.
ACCESSION #
1770195

 

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