TITLE

New CitiGroup turns to 2 agencies

AUTHOR(S)
Snyder, Beth
PUB. DATE
April 1999
SOURCE
Advertising Age;4/12/1999, Vol. 70 Issue 16, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article deals with the two advertising agencies of CitiGroup. Merkley Newman Harty and McCann-Erickson Worldwide, both New York shared creative duties on the campaign, the first since Citibank and Travelers Group merged in 1998. The television campaign, featuring commercials from each shop will run during the Master's golf tournament in April 1999. Originally, CitiGroup sought to have the branding campaign at one shop, but decided on two after reviewing the proposals. The branding work was assigned as a single project; no decision has been made about which agency will handle CitiGroup permanently.
ACCESSION #
1770185

 

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