TITLE

Big cheeses in burger wars exit agencies for new jobs

AUTHOR(S)
Petrecca, Laura; Kramer, Louise; Snyder, Beth
PUB. DATE
April 1999
SOURCE
Advertising Age;4/12/1999, Vol. 70 Issue 16, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that two advertising agency executives who helped create popular campaigns for fast-food companies, McDonald's and Burger King are leaving their positions. Jim Ferguson, a key member in the team responsible for McDonald's current tagline, "Did somebody say McDonald's?" will leave DDB Needham Worldwide for the post of president at Y&R Advertising. Separately, Jonathan Mandell who was instrumental in Burger King's retro food/music campaign from Ammirati Puris Lintas, New York will move to N. W. Ayer & Partners as worldwide chief creative officer, effective May 3, 1999.
ACCESSION #
1770181

 

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