Late news

April 1999
Advertising Age;4/12/1999, Vol. 70 Issue 16, p1
Trade Publication
Presents news briefs on advertising in the U.S. as of April 12, 1999. Selection of Grey Advertising's MediaCom to handle the consolidated media account of ConAgra; Decision of Mike Gold to join BBDO Worldwide; Appointment of Kim Kosak as advertising director at the Cadillac unit of General Motors Corp.


Related Articles

  • BBDO and TBWA profit as Mars ditches Grey. Tylee, John // Campaign;10/8/2004, Issue 41, p2 

    The article reports that BBDO Worldwide Inc. network will take on above-the-line advertising for Mars bar and Milky Way after Masterfoods GmbH's decision to scale down its global relationship with Grey drastically. Masterfoods announced last week that it was consolidating its global business...

  • Account action.  // Advertising Age;4/17/1995, Vol. 66 Issue 16, p49 

    The article presents news concerning advertising. Dayton Hudson Corp. is said to be planning to consolidate its media buying services under the agency Haworth Group. Upjohn Co. has moved the media buying account for its direct-to-consumer business to BBDO Worldwide. Mars New Zealand has moved...

  • ConAgra's seasonal swing. Neff, Jack // Advertising Age;6/4/2001, Vol. 72 Issue 23, p43 

    This article reports that ConAgra Foods' summertime television advertising campaign for Butterball Turkey, Eckrich Sausage, and KC Masterpiece barbecue products was handled by Grey Worldwide. The spots celebrate the summer traditions of backyard grilling and dancing.

  • Armour gets $10 mil push. Thompson, Stephanie // Advertising Age;1/6/2003, Vol. 74 Issue 1, p4 

    The article reports that ConAgra Foods will heavily back its Armour brand in 2003 as part of its plan to tout the former meat label as its solution to convenient meals. The company will upgrade its brand portfolio with increased media spending and new-product innovation. ConAgra's Armour hot...

  • The New Callender Girl. Janoff, Barry // Brandweek;9/27/2004, Vol. 45 Issue 34, p38 

    Presents information on a television advertising campaign created by New York-based Grey Worldwide for Marie Callender's pot pies and fried chicken from Omaha, Nebraska-based ConAgra Foods. Features of the campaign; Tagline of the campaign.

  • Promos, not ad dollars, will help hot dogs sizzle. Pollack, Judann // Advertising Age;4/28/1997, Vol. 68 Issue 17, p4 

    The article reports that ConAgra Foods Inc.'s National Foods division is promising that Hebrew National will increase its advertising in 1997 as it returns to a 20-year advertising theme "We answer to a higher authority" created by Grey Advertising Inc.. Advertising spending will only reach...

  • Hebrew National beefs up marketing.  // Crain's New York Business;06/07/99, Vol. 15 Issue 23, p39 

    Focuses on the campaign developed by New York City-based Grey Advertising for kosher hot dog and deli meat marketer, Hebrew National, for the United States market in 1999. Highlights of television and radio advertisements for the company; Image pushed by the campaign; Growth seen by the company...

  • ConAgra Ups Comfort Food Categories. Reyes, Sonia // Brandweek;9/30/2002, Vol. 43 Issue 35, p14 

    Reveals the plans of ConAgra Foods Inc. to cater to the growing comfort-food clamor by extending the variety of Marie Callender's One-Dish Classics and Complete Dinner sub-brands in October 2002 and to introduce homestyle flavors through promotion efforts in 2003 via Grey, New York. Tagline of...

  • Mars summons its agencies for `quality review.' Pollack, Judann; Petrecca, Laura // Advertising Age;6/7/1999, Vol. 70 Issue 24, p3 

    The article reports on the advertising quality review being conducted by Mars Inc. in June 1999. The marketer's primary shops, BBDO Worldwide, D'Arcy Masius Benton & Bowles and Grey Advertising, have been summoned to a September meeting with Mars' regional presidents. The assignment is to...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics