TITLE

Without trucks, can Buick keep on trucking?

AUTHOR(S)
Jackson, Kathy
PUB. DATE
January 1998
SOURCE
Automotive News;1/26/1998, Vol. 71 Issue 5750, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks at Buick's attempt to remain in the automobile market without a sport utility vehicle. Comments from Robert Coletta, general manager of the division, on plans to appeal to the baby boomer market segment with single-line stores; Buick marketing itself with the premium luxury family car; Chart showing the percentage points of the United States market automobiles lost to light trucks.
ACCESSION #
176931

 

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