NBC wraps tough upfront

Gough, Paul J.
June 2005
Hollywood Reporter -- International Edition;6/21/2005, Vol. 389 Issue 34, p3
This article reports that National Broadcasting Co. Inc. (NBC) stands to take in $1.9 billion to $2 billion in advertising commitments for next year's television season. After more than two decades of prominence, its much-declined ratings and a relatively flat marketplace dropped NBC's upfront totals $900 million year-to-year. The other networks, particularly ABC, CBS, UPN, WB Network and Fox, were able to catch some of the advertisement dollars that fled NBC, particularly with a renewed Thursday night schedule from all of them. The nearly $2 billion doesn't include what NBC has sold so far for the Winter Olympics, which runs from February 10-26, 2006 in Turin, Italy.


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