TITLE

MARKETING CASE CORNER

AUTHOR(S)
Williamson, Ken
PUB. DATE
September 1996
SOURCE
Marketing Education Review;Fall96, Vol. 6 Issue 3, p85
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Readers will notice that there are no articles on marketing cases in this issue of the "Marketing Education Review" periodical in 1996. While this state of affairs is disappointing, it occurred to me that maybe thinking and writing about case work in terms of the traditional Harvard format is no longer an engaging prospect. This is not to say that case work is falling into disfavor, certainly not in this editors' opinion. It is to say that there has been much very good thinking about many dimensions of case work, from content to class administration issues, printed in these pages. And there has been a great deal published in much older sources for a long time. Is anyone doing case work in connection with, in the context of, somehow related with, information technology (IT) as the delivery mode and/or the teaching-learning vehicle? In light of the ubiquitous applications of IT, I'm supremely confident that this is happening, and probably in some intriguing ways. And perhaps in some not so intriguing ways; that is, in ways which are superficially pedestrian and tending to mask some powerfully subtle affects facilitated by the application of IT to the process of 'doing' case work.
ACCESSION #
17678398

 

Related Articles

  • UMA GROUNDED THEORY PARA A AÇÃO GERENCIAL NO PROCESSO DE IMPLEMENTAÇÃO DO E-LEARNING NAS ESCOLAS DE NEGÓCIOS DO BRASIL. FREITAS, ANGILBERTO SABINO DE; BANDEIRA-DE-MELLO, RODRIGO // Base;abr-jun2013, Vol. 10 Issue 2, p100 

    We investigate managerial action in e-learning project implementation. We frame our investigation in the symbolic interactionism paradigm to propose a grounded theory that explains how managers' perceptions towards e-learning influence how the organization will appropriate this technology. We...

  • E-LEARNING QUALITY ASSURANCE: A PERSPECTIVE OF BUSINESS TEACHER EDUCATORS AND DISTANCE LEARNING COORDINATORS. Chapman, Betty F.; Henderson, Ronda G. // Delta Pi Epsilon Journal;Winter2010, Vol. 52 Issue 1, p16 

    Background: Business teacher educators and distance learning coordinators have the responsibility to deliver quality online courses and programs. Therefore, they must make sure that quality assurance benchmarks are present in online business education courses and programs. Purpose: The purpose...

  • Ukraine takes up localised NETg courses.  // IT Training;May2003, p19 

    A Ukrainian business school is offering students online tuition using localised versions of NETg's courseware. The Interregional Academy Of Personnel Management (IAPM) plans to use Russian language versions of NETg business and IT courses as the basis for a number of blended learning programmes....

  • INNOVATIVE MARKETING EDUCATION. Spitzer Jr., Daniel M. // Marketing Education Review;Fall96, Vol. 6 Issue 3, p52 

    This article presents the editor's views on innovative marketing education and introduces some of the articles in the journal. It is always gratifying to begin another academic year and watch the enthusiasm that some of our students have. Now if we could only infect them all with a high level of...

  • GLOBAL MARKETING EDUCATION. Johnson, Denise M. // Marketing Education Review;Fall96, Vol. 6 Issue 3, p86 

    The article discusses ways to teach international experience in business and marketing classrooms. As business schools intensify their internationalization efforts, there are debates as to the best way to give students an 'international orientation.' Some believe that infusion of international...

  • How to Build an E-learning Community. Blunt, Rick // e-learning;Nov2001, Vol. 2 Issue 11, p18 

    Provides suggestions on how to build an electronic learning community. Advantages and disadvantages of electronic learning; Reasons for the significance of electronic learning; Four steps necessary for an electronic learning community growth process model.

  • SLOVENSKI Å TUDENTI GEODEZIJE IN INFORMACIJSKO-KOMUNIKACIJSKA TEHNOLOGIJA. Starčič, Andreja Istenič; Turk, Žiga // Geodetski Vestnik;2010, Vol. 54 Issue 1, p70 

    The implementation of information and communication technologies (ICT) in university curricula is important for the development of graduates' competences and their preparation for the labour market. ICT use encourages the development of collaboration, creativity, leadership, and other generic...

  • USING A MARKETING COMPUTER SIMULATION TO IMPROVE LEARNING IN A PRINCIPLES OF MARKETING COURSE.  // Review of Business Research;2010, Vol. 10 Issue 4, p47 

    No abstract available.

  • AN APPROACH INTO COMMERCE EDUCATION AFTER GLOBALIZATION-CHALLENGES AND OPPORTUNITIES. KAUR, RAVINDER; KAUR, MANMEET // International Journal of Research in Commerce, IT & Management;Nov2013, Vol. 3 Issue 11, p66 

    The concept of commerce education is not a novel concept. 19th century can be mark out as the foundation of commerce education. The teaching of skill based courses of 'typing' and 'book keeping' were the starting steps in this education. Today at the time of corporatization the stand for giving...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics