Hopes Rise for Off-Portal Content

Marek, Sue
July 2005
Wireless Week;7/15/2005, Vol. 11 Issue 15, p33
Trade Publication
Deals with the efforts of U.S. wireless operators to tap the off-portal content marketing channel by collaborating with brands and content firms in 2005. Impact of the evolution of open portals on brands and content firms; Introduction by Nellymoser Inc. of its Asao 2.0 platform; Partnership of Reuters Group PLC with SurfKitchen and Smart Global.


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