We Shall Not Fail

Sandys, Celia
March 2005
Leadership Excellence;Mar2005, Vol. 22 Issue 3, p7
The article presents British prime minister Winston Churchill's eight principles, that are a perfect model for winning in business. War, like business, is challenging for leaders because of the utter unpredictability. War and business are a subtle combination of setting and meeting short- and long-term objectives. The immediate aim might be to succeed in a particular offensive, the goal to defeat the enemy. Without sufficient coordination, strategies flounder. Formulating a strategy is an intellectual process. Keeping it going is about will-power. Flexibility and swift reactions are essential to cope with rapidly changing situations.


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