TITLE

Studios Beg for a Minute of Mr. Lucas' Time

AUTHOR(S)
Carvell, Tim
PUB. DATE
May 1999
SOURCE
Fortune;5/10/1999, Vol. 139 Issue 9, p28
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Mentions competition for inclusion in the time allotted to trailers preceding `The Phantom Menace.' Anticipated audience size; How the time is allotted; How theater owners select trailers; How studios are adjusting their trailers.
ACCESSION #
1765984

 

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