Wrestling's New Moves

Reynolds, Mike
July 2005
Multichannel News;7/18/2005, Vol. 26 Issue 29, p50
Reports on the customized promotions with cable and satellite distributors devised by World Wrestling Entertainment (WWE) to generate stable buy rates. Significance of the changes according to WWE executive vice president of marketing Kurt Schneider; Methods developed by WWE aimed at fulfilling the needs of multisystem operator; Decline in buys generated by WWE in the fiscal year ended April 30, 2005.


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