TITLE

BRAND POWER RATING

PUB. DATE
July 2005
SOURCE
SGB;Jul2005, Vol. 38 Issue 7, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explains the Brand Power Rating wherein consumers were asked to rate their perceptions of the quality of the products offered by top sporting goods brands.
ACCESSION #
17650626

 

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