Neal, Carolyn Pollard
January 1997
Marketing Management;Winter97, Vol. 5 Issue 4, p3
This article presents the views of the editor on the state of communication technology today. Business-to-business technology is where the bulk of the research and development money is spent. As the Web is ever changing and expanding, it will start to mimic TV in the advertising market. Will the Internet ever be a mass market medium? This question and others are visited in an article appearing in the journal by Bruce Clark, an expert in technology and the future of the Internet.


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