TITLE

WPP agencies win £20m Michelin media business

AUTHOR(S)
Lester, Robert
PUB. DATE
July 2005
SOURCE
Marketing Week;7/7/2005, Vol. 28 Issue 27, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the agreement signed by tyre manufacturer Michelin with Mediaedge:CIA and KR Media to handle its planning and buying account in Europe and France. Terms of the agreement; Financial terms of the planning and buying account; Responsibilities of the two companies in its agreement with Michelin.
ACCESSION #
17632383

 

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