WPP agencies win £20m Michelin media business

Lester, Robert
July 2005
Marketing Week;7/7/2005, Vol. 28 Issue 27, p14
Trade Publication
Reports on the agreement signed by tyre manufacturer Michelin with Mediaedge:CIA and KR Media to handle its planning and buying account in Europe and France. Terms of the agreement; Financial terms of the planning and buying account; Responsibilities of the two companies in its agreement with Michelin.


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