TITLE

2dayUK strikes mobile content deal to represent BMG artist

PUB. DATE
July 2005
SOURCE
New Media Age;7/7/2005, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on a deal signed by mobile content provider 2dayUK to represent the mobile rights to pop star Avril Lavigne across multiple territories. The company plans to launch a range of mobile content, from standard wallpapers to video content, through its distribution partners. The global deal was struck with Lavigne's record label BMG and 2dayUK is working closely with the star's management team to develop mobile content and services closely aligned with her album releases and tour dates. 2dayUK, which has a worldwide exclusive rights deal with Manchester United, managing Man U Mobile for Vodafone, is also seeking exclusive partners for the off the page global mobile content rights for Manchester United. 2dayUK operates across 15 operators in 23 countries.
ACCESSION #
17629938

 

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