Online Sales Bigger, More Profitable

July 2005
Business Communications Review;Jul2005, Vol. 35 Issue 7, p6
Trade Publication
The article mentions that online retail sales continue to rise upwards of 20 percent annually, according to a study conducted by Forrester Research Inc. for Shop.org. The big trend for this year is greater acceptance of online shopping by women, according to the study. As a result, Forrester is projecting that online sales of cosmetics and fragrances will grow by 33 percent, and sales of over-the-counter medications and personal care items will grow by 32 percent. Also growing at 30 percent or more will be jewelry, luxury goods, flowers, cards and gifts. The biggest retail categories are computer hardware and software, 48 percent of which is sold over the Internet; tickets had 28 percent online sales; travel had 26 percent online sales; and books had 20 percent online sales.


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