TITLE

The generation game

AUTHOR(S)
Plettenberg, Daniel
PUB. DATE
June 2005
SOURCE
Brand Strategy;Jun2005, Issue 193, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the impact of the changes of preferences among young consumers on the marketing strategies of companies in Germany. Rise of conservatism among the teenagers; Influence of contemporary music movements on young consumers; Factors affecting the preferences of conservative consumers. INSET: Key learnings.
ACCESSION #
17613239

 

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