Singing to a musical youth

Hanlon, Rob
June 2005
Brand Strategy;Jun2005, Issue 193, p54
Trade Publication
Focuses on how the music industry keeps on top of marketing to the notoriously hard-to-reach youth market. Prevalence of younger music fans; Role of Internet in promoting music artists; Estimate of global sales of recorded music in the year 2004; Use of ringtone versions of artists' singles as a cross-promotional tool. INSET: The global music industry facts.


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