TITLE

Virgin still young at heart

AUTHOR(S)
Kydd, James
PUB. DATE
June 2005
SOURCE
Brand Strategy;Jun2005, Issue 193, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the need of advertisers to balance youth-orientated advertisements with broad age appeal. Use of new technology that appeals to young people; Difficulty of advertisers in addressing the preferences of young consumers; Factors affecting the brand choice of young consumers. INSET: Virgin Mobile Facts.
ACCESSION #
17612982

 

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