TITLE

The brain's growing pain

AUTHOR(S)
Richards, Martyn
PUB. DATE
June 2005
SOURCE
Brand Strategy;Jun2005, Issue 193, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the need of marketers to understand the psychological development of young consumers. Factors affecting the brand choice of teenagers; Need of teenagers of extreme stimuli to achieve high level of brain activity; Preferences of young consumers. INSET: KEY LEARNINGS.
ACCESSION #
17612864

 

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