TITLE

The kids are all right

AUTHOR(S)
Barham, Nick
PUB. DATE
June 2005
SOURCE
Brand Strategy;Jun2005, Issue 193, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the ability of young people to develop a broad set of attitudes about their own creative power and to provide their own entertainment. Difficulty of advertisers in addressing the attitude of young consumers; Preferences of young consumers; Role of teenagers in the society. INSET: THE WORD ON THE STREET.
ACCESSION #
17611924

 

Related Articles

  • The brain's growing pain. Richards, Martyn // Brand Strategy;Jun2005, Issue 193, p50 

    Focuses on the need of marketers to understand the psychological development of young consumers. Factors affecting the brand choice of teenagers; Need of teenagers of extreme stimuli to achieve high level of brain activity; Preferences of young consumers. INSET: KEY LEARNINGS.

  • ROAR finds brands with youth appeal. Crawford, Anne-Marie // Marketing (00253650);12/9/1999, p5 

    Reports on the results of a research conducted by ROAR, which identified brands being marketed in Great Britain with youth appeal. Examples of products considered to be the retail brands of the future; Questioning of young people's attraction to new brands; Popular advertising campaigns among...

  • Why is the public losing faith in big brands? Whitfield, Paul // Marketing (00253650);11/18/1999, p15 

    Reports on consumers' loss of faith in the biggest brands in Great Britain according to research conducted by consumer consultants Henley Centre. Biggest losers; News signaling the first major reversal in a trend of increasing trust which started in the 1980s; Improvement in levels of consumer...

  • The recession generation - part 2. Higham, William // Director;Oct2015, Vol. 69 Issue 2, p14 

    The article discusses on how consumers' preferences get changes in recession of economy and attitude of young consumers become more serious & risk averse towards family life than that of elders in pre-recession stage; the author focuses on generation gap in this context.

  • Singing to a musical youth. Hanlon, Rob // Brand Strategy;Jun2005, Issue 193, p54 

    Focuses on how the music industry keeps on top of marketing to the notoriously hard-to-reach youth market. Prevalence of younger music fans; Role of Internet in promoting music artists; Estimate of global sales of recorded music in the year 2004; Use of ringtone versions of artists' singles as a...

  • The generation game. Plettenberg, Daniel // Brand Strategy;Jun2005, Issue 193, p56 

    Reports on the impact of the changes of preferences among young consumers on the marketing strategies of companies in Germany. Rise of conservatism among the teenagers; Influence of contemporary music movements on young consumers; Factors affecting the preferences of conservative consumers. ...

  • A Tribute to Kathy Brown. Muncy, Jim; Muncy, James A. // Advances in Consumer Research;2005, Vol. 32 Issue 1, preceding p1 

    An obituary is presented for Kathy Brown, the Conference Coordinator for the Association for Consumer Research (ACR).

  • THE PREMIUM PROFILE.  // Marketing (00253650);6/26/2003, p24 

    Original research by Red Media and Times Newspapers, shows that premium consumers cross all demographic boundaries, disproving the traditional assumption hat wealth is the overwhelming factor affecting brand choice. The research, carried out by Millward Brown, began by classifying consumers...

  • Analysis - Energy drinks retain zip in face of negative press. Wilmore, James // Aroq - Just-Drinks.com (Global News);2/3/2014, p11 

    The article reports on the result of a survey on consumers' view on the health effects of energy drinks and their brand preference. The findings reveal that the proportion of energy drink consumers who are worried about potential health effects dropped from 65 percent in January 2013 to 47...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics