The kids are all right

Barham, Nick
June 2005
Brand Strategy;Jun2005, Issue 193, p48
Trade Publication
Focuses on the ability of young people to develop a broad set of attitudes about their own creative power and to provide their own entertainment. Difficulty of advertisers in addressing the attitude of young consumers; Preferences of young consumers; Role of teenagers in the society. INSET: THE WORD ON THE STREET.


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