TITLE

Strategies for the next generation

PUB. DATE
June 2005
SOURCE
Brand Strategy;Jun2005, Issue 193, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the meeting of senior panel of youth marketers discussing on what defines youth and the best ways to keep up with the latest trends in this diverse group in England. Definition of youth marketing; Preferences of young consumers; Assessment of the dangerous assumptions about the youth market. INSET: How do you attract young customers and avoid alienating other ....
ACCESSION #
17611918

 

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