Strategies for the next generation

June 2005
Brand Strategy;Jun2005, Issue 193, p44
Trade Publication
Focuses on the meeting of senior panel of youth marketers discussing on what defines youth and the best ways to keep up with the latest trends in this diverse group in England. Definition of youth marketing; Preferences of young consumers; Assessment of the dangerous assumptions about the youth market. INSET: How do you attract young customers and avoid alienating other ....


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